In regard to propaganda the early advocates of uni­versal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democra­cies — the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man's almost infinite appetite for distractions.

In the past most people never got a chance of fully satisfying this appetite. They might long for distrac­tions, but the distractions were not provided. Christmas came but once a year, feasts were "solemn and rare," there were few readers and very little to read, and the nearest approach to a neighborhood movie theater was the parish church, where the per­formances, though frequent, were somewhat monoto­nous. For conditions even remotely comparable to those now prevailing we must return to imperial Rome, where the populace was kept in good humor by frequent, gratuitous doses of many kinds of entertain­ment — from poetical dramas to gladiatorial fights, from recitations of Virgil to all-out boxing, from con­certs to military reviews and public executions. But even in Rome there was nothing like the non-stop dis­traction now provided by newspapers and magazines, by radio, television and the cinema. In Brave New World non-stop distractions of the most fascinating nature (the feelies, orgy-porgy, centrifugal bumble-puppy) are deliberately used as instruments of policy, for the purpose of preventing people from paying too much attention to the realities of the social and polit­ical situation. The other world of religion is different from the other world of entertainment; but they resem­ble one another in being most decidedly "not of this world." Both are distractions and, if lived in too con­tinuously, both can become, in Marx's phrase, "the opium of the people" and so a threat to freedom. Only the vigilant can maintain their liberties, and only those who are constantly and intelligently on the spot can hope to govern themselves effectively by demo­cratic procedures. A society, most of whose members spend a great part of their time, not on the spot, not here and now and in the calculable future, but some­where else, in the irrelevant other worlds of sport and soap opera, of mythology and metaphysical fantasy, will find it hard to resist the encroachments of those who would manipulate and control it.

In their propaganda today's dictators rely for the most part on repetition, suppression and rationaliza­tion — the repetition of catchwords which they wish to be accepted as true, the suppression of facts which they wish to be ignored, the arousal and rationaliza­tion of passions which may be used in the interests of the Party or the State. As the art and science of manip­ulation come to be better understood, the dictators of the future will doubtless learn to combine these tech­niques with the non-stop distractions which, in the West, are now threatening to drown in a sea of irrele­vance the rational propaganda essential to the mainten­ance of individual liberty and the survival of demo­cratic institutions.

V Propaganda Under a Dictatorship

At his trial after the Second World War, Hitler's Min­ister for Armaments, Albert Speer, delivered a long speech in which, with remarkable acuteness, he described the Nazi tyranny and analyzed its methods. "Hitler's dictatorship," he said, "differed in one funda­mental point from all its predecessors in history. It was the first dictatorship in the present period of mod­ern technical development, a dictatorship which made complete use of all technical means for the domination of its own country. Through technical devices like the radio and the loud-speaker, eighty million people were deprived of independent thought. It was thereby possi­ble to subject them to the will of one man. . . . Earlier dictators needed highly qualified assistants even at the lowest level — men who could think and act inde­pendently. The totalitarian system in the period of modern technical development can dispense with such men; thanks to modern methods of communication, it is possible to mechanize the lower leadership. As a result of this there has arisen the new type of the uncritical recipient of orders."

In the Brave New World of my prophetic fable, tech­nology had advanced far beyond the point it had reached in Hitler's day; consequently the recipients of orders were far less critical than their Nazi counter­parts, far more obedient to the order-giving elite. Moreover, they had been genetically standardized and postnatally conditioned to perform their subordinate functions, and could therefore be depended upon to behave almost as predictably as machines. As we shall see in a later chapter, this conditioning of "the lower leadership" is already going on under the Communist dictatorships. The Chinese and the Russians are not relying merely on the indirect effects of advancing technology; they are working directly on the psycho-physical organisms of their lower leaders, subjecting minds and bodies to a system of ruthless and, from all accounts, highly effective conditioning. "Many a man," said Speer, "has been haunted by the nightmare that one day nations might be dominated by technical means. That nightmare was almost realized in Hitler's totalitarian system." Almost, but not quite. The Nazis did not have time — and perhaps did not have the intel­ligence and the necessary knowledge — to brainwash and condition their lower leadership. This, it may be, is one of the reasons why they failed.

Since Hitler's day the armory of technical devices at the disposal of the would-be dictator has been con­siderably enlarged. As well as the radio, the loud­speaker, the moving picture camera and the rotary press, the contemporary propagandist can make use of television to broadcast the image as well as the voice of his client, and can record both image and voice on spools of magnetic tape. Thanks to technological prog­ress, Big Brother can now be almost as omnipresent as God. Nor is it only on the technical front that the hand of the would-be dictator has been strengthened. Since Hitler's day a great deal of work has been car­ried out in those fields of applied psychology and neu­rology which are the special province of the propagandist, the indoctrinator and the brainwasher. In the past these specialists in the art of changing people's minds were empiricists. By a method of trial and error they had worked out a number of techniques and proce­dures, which they used very effectively without, how­ever, knowing precisely why they were effective. Today the art of mind-control is in the process of becoming a science. The practitioners of this science know what they are doing and why. They are guided in their work by theories and hypotheses solidly established on a massive foundation of experimental evidence. Thanks to the new insights and the new techniques made possi­ble by these insights, the nightmare that was "all but realized in Hitler's totalitarian system" may soon be completely realizable.